Lisa A. Detanna,
AIF®, MBA, WMS
Private Wealth Advisor
Senior Vice President, Investments - Managing Director
Throughout a noteworthy career in the financial services industry spanning more than 30 years, Lisa has established herself as a knowledgeable guide for family offices, multigenerational families, and high‑net‑worth clients. Getting to the heart of what clients find meaningful is her passion. She works devotedly to facilitate the often‑challenging family conversations around inheritance, estate planning, and financial education, striving for a deeper level of harmony and clarity.
Lisa discovered early in her career that the greatest gift she could give to her friends, family, community, and clients is preparing the next generation to be responsible stewards of wealth. Education has become a cornerstone of her mission. To support this purpose, she co‑authored a preschool children’s book, “Treasures in the Winter Vault,” designed to teach young kids about money, values, doing the right thing, and giving back.
Her commitment to financial literacy extends across all age groups. She develops and delivers age‑specific education workshops for
- Young adults preparing for financial independence,
- Middle school students begin to understand money choices, and
- Elementary students learn early foundations of saving and giving.
In addition, she hosts large‑scale Financial Literacy events, including concerts, community programs, and Read Across America celebrations recognizing Dr. Seuss’s birthday. She also created the “Money Smarts” financial literacy series, offering engaging webinars, videos, in‑person sessions, and interactive programs tailored to kids, teens, and young adults. Her sincere hope is to help children in our communities build confidence, awareness, and lifelong financial capability, carrying forward the values of the patriarchs and matriarchs who created the family wealth.
During her tenure at the helm of the Global Wealth Solutions Group of Raymond James, which has more than $2.21 billion* under management, Lisa has earned the Private Wealth Advisor designation from Raymond James. This designation reflects her experience in managing the financial concerns of families, individuals, and organizations of significant wealth, as well as her mastery of the methods and resources needed to support and anticipate their complex financial needs. She has also earned several industry accolades. In 2024, she was inducted into the Barron’s Hall of Fame, named to the Forbes Best‑in‑State Wealth Advisors, and honored on the Barron’s Top 100 Financial Advisors list, recognitions that shine a spotlight on the nation’s leading wealth managers and raise standards across the industry. She is particularly proud of her Top Women Financial Advisor recognition. Lisa is also a founding partner of DH Consulting Group of Raymond James.
Before joining Raymond James in 2011, she served in senior vice president roles at Wedbush, Citi Smith Barney, Morgan Stanley, and Imperial Capital (formerly Dabney/Resnick), and began her career in Drexel Burnham Lambert’s capital markets group. Her educational background includes an MBA from Pepperdine University and a bachelor’s degree in psychology with business emphasis from UCLA, where she also earned a professional financial planning designation. She is an Accredited Investment Fiduciary® and a Wealth Management Specialist. Lisa has written and lectured on a range of financial topics and has been interviewed by CNBC, ABC, NBC, and various Los Angeles–area radio and television stations. In April 2021, she hosted a Barron’s in Education interactive session at UCLA.
An early pioneer of the open‑architecture approach to financial planning and investing, an approach that emphasizes objectivity, she integrates multiple disciplines into her comprehensive strategies. These include personal financial planning and cash‑flow modeling, investment management, insurance planning, estate and gift planning, philanthropy, tax planning, risk management services, family governance, and family office services. She views her clients’ foundations and endowments as extensions of their families and treats them with the same care, intention, and expertise.
featured video
Communicating financial values to the next generation is so important, Lisa wrote a book about it.
Private Wealth Advisor is a designation awarded by Raymond James to financial advisors who have demonstrated mastery in anticipating and managing the expansive financial needs of high-net-worth individuals, families and organizations.
*Client asset total from 9/26/2023 assets – Practice CenterRaymond James is not affiliated with and does not endorse the opinions of “Treasures in the Winter Vault.”
† Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved. The rankings are based on data provided by 1,160 individual advisors and their firms and include qualitative and quantitative criteria. Data points that relate to quality of practice include professionals with a minimum of 7 years financial services experience, acceptable compliance records (no criminal U4 issues), client retention reports, charitable and philanthropic work, quality of practice, designations held, offering services beyond investments offered including estates and trusts, and more. Financial Advisors are quantitatively rated based on varying types of revenues produced and assets under management by the financial professional, with weightings associated for each. Investment performance is not an explicit component because not all advisors have audited results and because performance figures often are influenced more by clients’ risk tolerance than by an advisor’s investment picking abilities. This ranking is based upon the period from 1/1/23-12/31/23 and was released 05/10/2024. This ranking is not based in any way on the individual's abilities in regard to providing investment advice or management. The ranking may not be representative of any one client’s experience, is not an endorsement, and is not indicative of an advisor’s future performance. Neither Raymond James nor any of its Financial Advisors pay a fee in exchange for this award/rating. Barron’s is not affiliated with Raymond James.
Barron’s Top 100 Women Financial Advisors, (2021). Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved. The rankings are based on data provided by individual advisors and their firms and include qualitative and quantitative criteria. Time period upon which the rating is based is from 03/31/221 to 03/31/2022 and was release on 06/17/2022. Data points that relate to quality of practice include professionals with a minimum of 7 years financial services experience, acceptable compliance records (no criminal U4 issues). Client retention reports, charitable and philanthropic work, quality of practice, designations held, offering services beyond investments offered including estates and trusts, and more. Financial Advisors are qualitatively rated based on varying types of revenues produced and assets under management by the financial professional, with weighting associated for each. Investment performance is not an explicit component because not all advisors have audited results and because performance figures often are influenced more by clients’ risk tolerance than by an advisor’s investment picking abilities. The ranking may not be representative of any one client’s experience, is not an endorsement, and is not indicative of an advisor’s future performance. Neither Raymond James nor any of its Financial Advisors pay a fee in exchange for this award/rating. Barron’s is not affiliated with Raymond James.
*The Forbes ranking of Best-in-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence interview, and qualitative data. Those advisors that are considered have aa minimum of sever years of experience, and the algorithm weights factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of approximately 32,725 nominations with more than 5,000 advisors received that award. This ranking is based upon the period from 06/30/19 to 06/30/20 and was released on 2/11/21. This ranking is not indicative of an advisor’s future performance, is not an endorsement, and may not be representative of individual clients’ experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit https://forbes.com/lists/best-in-state-wealth-advisors/ for more info.
*The Forbes ranking of America’s Top Women Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative and quantitative data, rating thousands of wealth advisors with a minimum of seven years of experience and weighing factors like revenue trends, assets under management, compliance records, industry experience and best practices learned through telephone and in-person interviews. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. This ranking is based upon the period from 02/04/22 to 09/30/22 and was released on 02/02/2023. Research Summary (as of February 2023): 38,314 nominations were received, and 100 women won. This ranking is not indicative of an advisor's future performance, is not an endorsement, and may not be representative of individual clients' experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit https://www.forbes.com/lists/list-directory/#1184217eb274 for more info.Barron's Hall of Fame Award, 2024. Barron's is a registered trademark of Dow Jones & Company, L.P. All rights reserved.
"Barron's Hall of Fame" is an award honoring a group of advisors who exemplify long‐ term success and commitment to their clients. Each member of the Hall of Fame has appeared in 10 or more of Barron's annual Top 100 Advisor rankings, and their long‐looking commitment to excellence is a hopeful example for the industry to follow. The Top 100 Advisor rankings are based on data provided by individual advisors and their firms and include qualitive and quantitative criteria. Data points that relate to quality of practice include professionals with a minimum of 7 years financial services experience, acceptable compliance records (no criminal U4 issues), client retention reports, charitable and philanthropic work, quality of practice, designations held, offering services beyond investments offered including estates and trusts, and more. Financial Advisors are quantitatively rated based on varying types of revenues produced and assets under management by the financial professional, with weightings associated for each. Investment performance is not an explicit component because not all advisors have audited results and because performance figures option are influenced more by clients' risk tolerance than by an advisor's investment picking abilities. The ranking may not be representative of any one client's experience, is not an endorsement, and is not indicative of an advisor's future performance. Neither Raymond James nor any of its Financial Advisors pay a fee in exchange for this award/rating. Barron's is not affiliated with Raymond James.